“The key to digital transformation is re-envisioning and driving change in how the company operates.” Clay Shirky
Abhijit Bhaduri takes the corporate world by storm with his latest book The Digital Tsunami: Succeeding in a World Turned Upside-down. The word Tsunami brings in a sense of fear for its unpredictability and the unexpected changes it brings about in the world that is affected by it.
The author begins by stating how the digital world is changing organizations and businesses faster than anyone could imagine. He urges the readers to be prepared for the Digital Tsunami and embrace the revolution it brings about in the business world. He talks about how understanding the digital mindset could be the key to success in the business world.He presents the pros and cons of the digitalization and the transformation it brings about in the corporate world.
How does digital transformation impact the future of the organizations? Would it make a difference at all? How important it is for the organizations to embrace social media, technology and visual aids to build their customer base? Has the use of technology such as virtual reality, artificial intelligence, instant messaging, mobile and chat apps revolutionized the business world? Abhijit takes you through most of the issues through the thirteen chapters in this book.
He keeps the readers engaged by keeping the chapters short, interesting illustrations, and uses his own experiences to cite examples. He cites how the digital leaders FAANG (Facebook, Apple, Amazon, Netflix & Google) have changed the way business is done. He gives interesting examples of companies such as BYJUs, Kindle, Uber, Airbnb and Amazon embracing customer-centric technology to understand their need and in turn create and design products and services that cater to their needs. The readers are given 12 pages of endnotes that can be used for further reading.
The digital illustrations highlighting visual summaries of his ideas pop up in between the pages adding an interesting dimension to the book. Abhijit avoids doling out a success formula, instead he feeds the readers with enough food for thought and invites them to explore and understand the trends and principles, experiment with ideas, make their own rules and flaunt them!
Here are interesting insights that caught my attention:
- Creating changes is all about creating a culture where speed, boundarylessness and innovation are dominant forces.
- Companies must go digital not to keep up with the competitive forces but simply to keep up with customers
- The digital tsunami will not give us the luxury of time!
Abhijit’s simple, clear and concise writing makes the book an interesting read. The book is a must read for those who want to implement a digital mindset in their organizations. The appendix covers the resources, suggestions and tools to help readers explore the subject further. The digital tsunami is all set to take the business world by storm, but are you prepared for it is the question!